Believing in the power of dreams, which translates the brand’s worldwide slogan, ‘The Power of Dreams’, HONDA made history. It evolved from legendary motorcycle engines and then to current inventions, such as hybrid vehicles and fuel cell cars. Since its foundation, the company prioritizes the safety and well-being of people and the preservation of the environment for future generations, developing efficient products with low emission of pollutants. A dynamic past and a promising future. Thus, HONDA breaks paradigms and records, and strengthens its values to reaffirm its mission of being a company desired by society. Looking ahead, it plans its goals to become the absolute leader in the mobility segment and continue to deliver innovative products that will surprise consumers. The story began on September 24, 1948 when Honda Motor Co Ltd. was founded. That year, Japan rose after being devastated by World War II. In the middle of the rebuilding process, Soichiro Honda was able to identify a business opportunity: the need for a fast and cheap means of transportation was increasing. Adding his expertise as a mechanic to an initial capital of 1 million yen and the work of 34 employees, he opened his engine factory in Hamamatsu city. The first invention was the auxiliary bike engine (named A-type), which would be the genesis for HONDA’s first prototype, the Dream D (98 cc) two-stroke engine, built in 1949. The name Dream was given in reference to Sochiro’s dream of building a complete motorcycle. It was this year that Takeo Fujisawa, his inseparable companion, was playing an important role in the development of the company. In caring for the commercial and financial area, he freed the founder for the mechanical and technological development of the products.
In 1951 the bike sold about 130 units per day, proving the company’s success in betting on this type of vehicle. At this time the success of the company was due to the entrepreneurial spirit of overcoming challenges and seeking constant improvement to ensure the satisfaction of its customers. The following year the company launched the F-Type, a 50 cc motorcycle, which in less than a year reached the mark of 6,500 units sold per month. However, the product that would forever mark the history of HONDA came a decade later: Super Cub, the best-selling motorcycle of all time. In 2008, the model hit the 60 million mark sold in 160 countries around the world. Expanding its field of action, in 1953, HONDA decided to invest in the manufacture of H-type power products, for general uses. In contrast, the motorcycle market was growing at an accelerated pace with exports to various countries. To meet the growing demand of customers around the world, the company crossed the border to inaugurate its first overseas unit in 1959: the American Honda Motor Co, in the United States, where it popularized motorcycle use. From there, it spread rapidly to several European countries, starting production outside Japan in 1963 in Belgium. It was also this year that HONDA entered the automotive segment with the launch of the sports car S500 (Japan’s first sports car) and the T360 light truck. Shortly thereafter, in 1966, it was the turn of the small N360 car to debut on the market. Following the ‘produce where there is market’ philosophy, the 1970s were decisive for the expansion towards South and Central America. Perhaps the most important fact in the history of HONDA was the launch of the Honda Civic in 1972, a car that has become one of the best sellers in the history of the automobile industry. Another important fact that occurred in this decade was the pioneering manufacture of the CVCC (Combustion Controlled Vortex Composite) car engine, which reduced the emission of polluting gases at very low rates. The initiative anticipated the rigid requirements of the Clean Air Act in 1975. The 1980s marked the company’s expansion to promising hubs such as India, China and Indonesia, as well as the launch of another major success by HONDA ACCORD.
The 90s began very well for the automaker, the ACCORD model became the best-selling car on the American market. Pre-tensioning seat belts and passenger airbags were also announced on their car models. In 2003 HONDA celebrated two historical brands: the Civic model reached the mark of 15 million units produced since its launch and the automaker broke the barrier of 50 million vehicles produced in the world. In the last two decades, the technological research that has resulted in the development of the quadricycle, the world’s first airbag motorcycle, hybrid cars, the Honda Jet executive jet, the versatile Asimo humanoid robot and even an equipment that helps the displacement of the elderly – the experimental walking aid. Coinciding with its 60th birthday in 2008, HONDA has announced it has produced its 200 millionth motorcycle.
2019 – HONDA CIVIC DYNAMIC NAV
The line of the popular Honda Civic was enriched with the launch of an interesting new version. The familiar Japanese compact can be configured in Europe with the Dynamic Nav finishing level. A termination that occupies a relevant position in the offer due to the excellent relation equipment / price that will offer in relation to the other versions. Currently we can find only the Dynamic finish in the Honda configurator. Placed a step above the Elegance finish, the new Dynamic Nav version of the Honda Civic becomes the intermediate finish. For the time being it will only be available for the five-door hatchback, although it is not ruled out that the Honda Civic Sedan will also be offered. In relation to the most relevant standard equipment we can mention: thermal front seats; driver’s seat adjustable in height and with electric lumbar adjustment; fabric upholstery; rests front center arms; rests rear arms; leather-lined shift lever; 17-inch alloy wheels; change alert; automatic lighting and rain sensor; LED lights for daytime running; pre-collision alarm system with braking assistance; adaptive cruise control; antinebline headlights; halogen headlights; emergency braking system; rear and front parking sensors; assistant for rampart; multiple airbags (front, side and curtain); USB connection and Bluetooth; browser; Honda Connect with 7.0-inch touchscreen; Android Auto and Apple CarPlay; electric windows; automatic climate control; externally adjustable and electrically foldable and removable rearview mirrors; multifunctional leather-wrapped steering wheel adjustable in height and depth; Central locking. Regarding the mechanical part, the Dynamic Nav finish will be available with the 1.0 VTEC Turbo four-cylinder petrol engine with 129 hp and 180 Nm of maximum torque, which can be coupled to either a six-speed manual transmission or a CVT automatic . In both cases with a front-wheel drive system. With the manual transmission, the Honda Civic can accelerate from 0 to 100 km / h in 10.9 seconds and reach a top speed of 203 km / h.
2017 – HONDA CITY
Honda has introduced a half-life update for Honda City in Thailand, a sedan that in its current generation has been on the market since 2013. The improvements come with some outside changes as well as equipment. Outwardly the Honda City 2018 is recognized for its revamped front end, which continues the current Civic design line. It opens new headlights with daytime running lights for integrated LEDs, a new grille and a new bumper with new format air intakes. On the rear the bumper is new and debuts new designs for the 16-inch alloy wheels and new exterior colors and to enhance the life of your car exterior you can use waterproof kia cover. The interior has also received some revisions, although the changes are limited to improvements in some of the materials used, new LED lighting and redesigned benches. The equipment can include, according to the version, six airbags, ESP, assist starting at ramps, keyless access, button start, infotainment system with 7.0-inch touch screen, rear view camera, multifunction steering wheel, etc. The supply of engines remains unchanged in Thailand, where it is offered with a 1.5-liter VTEC petrol engine with 117 hp, arising coupled to a five-speed manual or automatic CVT transmission. For now this update is only available in the Asian versions, but will certainly be extended to the Honda City from here.
2018 – HONDA S660 NEO CLASSIC
Just over two years ago the Honda S660 Neo Classic Concept was able to spark users’ interest when it debuted as a conceptual work at the Tokyo Auto Salon celebrated in January 2016.The Japanese manufacturer listened to brand enthusiasts and decided to make this customization package for the small two-seat roadster, a kit already available in the Japanese market at a price of 1,296,000 yen, the equivalent of about 48,500 reals to the current exchange rate.This is a special series of retro look, which will be limited to 100 numbered units, which receive modifications in almost all the panels of the body. The car pays homage to the original S600 and evokes the small Japanese sports cars of the 1960s. At the front are the large circular-shaped headlights, which are surrounded by a black plastic mask and large lower air intakes. In the rear the black color takes the protagonism, also debuting new lanterns and a thin chrome bumper. Round mirrors and retro-looking Honda emblems were in the way, among other details that the 2016 prototype presented and that in the end did not materialize in this version that will hit the streets this month. The engine is the same 0.66-liter turbocharged 3-cylinder gasoline engine that develops 64 horsepower that powers the conventional version, a propeller that comes coupled with a six-speed manual transmission and is located centrally. The official Honda conversion kit will be available in Japan from next September 21. Although the Japanese manufacturer had considered the possibility of taking the S660 to other markets such as the United States, in the end the model was restricted solely to the Japanese market.
2018 – HONDA NSX BY LIBERTY WALK
Liberty Walk is a Japanese company exclusively dedicated to the sale and modification of vehicles to give them a more sporting and aggressive appearance. His latest work is this Honda NSX with a body worthy of any vehicle of the Japanese Super GT tests.The photographs, made by Liberty Walk at the Tsukiji fish market, famous in Tokyo, show all the work done in the Japanese hybrid supercar. Although most of the elements of the car have been modified, the most visible are the exterior details, starting with the slope of the wheels, which is more than evident at the rear. Its suspension was also retouched, leaving the car with a height in relation to the ground lowered to the maximum. At the rear, a large airfoil has been incorporated with LB Performance – Liberty Walk Performance screen printing – and now the Honda NSX shows four exhaust pipes arranged in series in the lower rear central part. Nothing has been reported about possible engine performance changes, though it is more than likely that Liberty Walk has tuned something in the hybrid electronics system consisting of a 3.5-liter twin-turbo V6 engine and three electric motors to offer something more than the 570 hp offered as standard.